FIVE STEPS TO BEAUTIFUL BUSINESS COMMUNICATION
1. BRAND STORY THAT CLARIFIES
Is your product or service a little bit… complicated? atypical? new?
Clarifying your brand’s story, simplifying your message and streamlining your offerings all help bring complex or new ideas to market.
After brand clarity work, clients are clearer about what they are selling, know what to do next to grow their business, and can see how to increase the emotional appeal of their offerings.
I work on this with you in Clarity Consulting sessions.
2. BRAND DESIGN THAT CONNECTS
Imagine having a beautifully designed print and online presence that only gets richer and more lovely as your business grows.
This is the kind of design that can bring clients in by producing a fabulous first impression, communicating your message clearly, calling on powerful emotions, and contributing to your credibility.
Clients I’ve designed for have experienced improved social media engagement, traffic jams on busy trade show floors, and a constant stream of compliments on their new brands.
3. BRAND MANAGEMENT AS YOU GROW
As your business grows, your brand and Visual Vocabulary will grow with it.
I want you to know – I’m here for you every step of the way (regardless of whether I designed that brand initially).
I’ve worked with many of my clients for years, building detailed brands that extend to every facet of their work over time.
Brand Management can be an ad hoc, hourly affair as needed. For best results, I recommend a monthly retainer to grow your brand consistently.
4. BRAND STRATEGY THAT DIFFERENTIATES
Every business needs different brand elements and marketing materials to communicate with clients and prospects. What’s next for you?
I’m available to consult with you during the lifecycle of your business to make sure that you have what you need to hit your goals.
5. LIGHT, DO-ABLE MARKETING
Thoughtful, right-sized, do-able marketing can make a huge difference in your business’s bottom line.
I can come in to help you organize and execute your marketing to maintain your momentum or support any special launches or events.
My marketing clients have reported uplifts in many areas in their businesses, like rising organic search conversions, and increases in repeat business from newsletter touches.