I consult with entrepreneurs, coaches, writers, and tech startups in a variety of capacities.

My areas of expertise include:

Clarity Consulting

Clear is Kind. Unclear is Unkind.
Brené Brown

+ developing a brand story for an IOT company

 + helping a small business redesign and redefine their client-facing worksheets to boost engagement

+ helping a SaaS platform define their difference in the marketplace


Creative Consulting

Creative problem solving is one of my favorite games.

+ providing creative fine-tuning input to a tech-focused web development team 

 + brainstorming new product ideas and delivery options with a solopreneur

+ building trade show props for low-budget bootstrapers

+ directing photo shoots, including styling advice and props crafting services

Marketing Consulting


+ strategic, quarterly-and-beyond marketing planning

+ setting your repeatable marketing processes up for success

+ resource-finding (people + software) for things like copywriting support, marketing automation, and more

+ organizing launch campaigns, with calendars and schedules

+ editing and polishing marketing copy

+ finding less stressful ways to do your marketing

Consulting is offered on an hourly basis.

The rate is $125/hour.


An initial engagement often includes:

+ a consultative, guided briefing meeting (digital or in-person) where we can discuss your challenges, goals and hopes for the project 

+ research phase: I get to know your market space, competitors, and review any materials you may already have

+ our consulting time together to move your project forward: brainstorming, developing, refining, etc.

+ reporting, including project completion recommendations and scoping if your project would benefit from additional services

+ a final presentation and planning meeting where we can address next steps.

“Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.”

Jim Rohn

You can totally do that, and I'll make it easy for you. All you need is the right questions.

I'm Erin Ferree Stratton, and I've been asking small businesses  questions about their brands for 20 years. I've designed brands for hundreds of coaches, creatives, financial planners, and tech startups.

As a solopreneur, I had to create a way to get to the core of what their business is all about quickly, neatly, and repeatably.

I've helped each of these companies get what you want – clear enough about who they are to get a brand design they love.